One of the more interesting aspects of gear in 1970s rock is that, although the umbrella genre grew to cover even smaller substyles in its third decade-with the birth of everything from metal (Black Sabbath, Judas Priest, Iron Maiden) to prog rock (Emerson, Lake & Palmer, Yes, Genesis, Jethro Tull, Pink Floyd), Southern rock (the Allman Brothers Band, Lynyrd Skynyrd), and punk (Sex Pistols, the Ramones, the Clash)-the guitars and amps used to power such a diversity of styles were often remarkably similar. Prime guitar movers: Sister Rosetta Tharpe, John Lennon, George Harrison, Paul McCartney, Keith Richards, Brian Jones, Mick Taylor, Jimi Hendrix, Eric Clapton, Jimmy Page, Jeff Beck, Roger McGuinn, Dick Dale, Dave Davies, Pete Townshend, David Gilmour, John Fogerty, Neil Young. And of course, the end of the period saw the rise of seminal hard-rock acts like Jimi Hendrix and Led Zeppelin.
Meanwhile, reverb-soaked surf rock (popularized by the Beach Boys, Dick Dale, and the Ventures), vocal-heavy “girl groups” (including the Chantels, the Supremes, and Martha and the Vandellas), and garage rock outfits (the Standells, the Seeds, the Pleasure Seekers, and legions more) sprang up as some of the earliest offshoot movements with distinct alternative aesthetics. The Beatles’ 1964 appearance on The Ed Sullivan Show spearheaded the British Invasion, exposing millions to a revolutionary sound epitomized by first generation rock fans in “the Fab Four,” the Rolling Stones, the Kinks, and the Who, as well as similar-minded U.S.-bred bands such as the Byrds. But in a much more important sense, the ’60s were the second stage of growth after musical “seeds”-and the blockbuster equipment brands-dispersed around the world during the 1950s had begun sprouting into a variety of rock movements. The “flower power” decade got its nickname from spectacles such as hippies cavorting at Monterey and Woodstock with little but stems and petals in their hair. 1960s: The British Invasion, Surf, and Garage Rock
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